| My personal teaching philosophy is that students learn better by
doing than by simply listening. That is why I have tried to structure
all my courses to allow maximum student involvement in the classroom.
Further, I believe there needs to be a balance of group work and
individual work. The ability to get along with others and work
successfully as a member of a team is the most important determinant of
success in the business world. That is why my courses institute a large amount of group work.
Students involvement in groups
take basically three forms: 1) group analysis and in-class discussions of current marketing issues; 2) group projects that allow students to apply the materials learned throughout the course; and 3) group presentations of the projects. I strongly believe that students benefit more from a real-world application of course concepts than from simply presentation of the concepts by themselves. So, I always try to relate course content to the business world. This is is done through the use of videotapes, cases, and illustrations from the current business world or my own past experiences. We examine actual business examples of "A How to do it as well as A How not to do it". Several current topics relating to marketing, ethics, regulation etc are debated in class and usually become part of participation grade. |
