
Refereed Journals
-
Smolianov, P; Aiyeku, J. Objectives and Evaluation Measures of integrated
Advertising and Sponsorship in Corporate Marketing Through Tlevised Sport.
Journal of Promotion Management Accepted for publication Vol 13, Fall 2006.
- Aiyeku, J., Rch-Duval, Catherine.A Causal Analysis of Export
Competitiveness and Productivity: Evidence From South Africa. The Journal
of Business and Economic Studies. (Under Review) January, 2005.
- Nwankwo, S., Aiyeku, J. & Ogbuehi, A. Managing Quality in Small Business
Contexts, International Journal of Commerce and Management. Vol 5,
No.2 January, 2001
- Nwankwo, S., Aiyeku, J. & Ogbuehi, A. Macro Environment Context of Marketing
Strategy in Africa. Journal of international Marketing and Exporting,
Vol 4, No.1, February, 1999 pp.49-68
- Nwankwo, S., Aiyeku, J. & Ogbuehi, A. Adjusting to Market Competition in the
UK’s Privatised Utility Sector, Advances in Competitiveness
Research, Vol.6, No.1, 1998, pp.20-29
- Aiyeku,
Joseph, Nwankwo, S.
Marketing Strategies and Implications
for Transitionary Economies of Sub-Sahara African Countries. Journal of
International Marketing and Exporting. Vol.2, February, 1997. pp.16-24
- Aiyeku,
Joseph F. Impact of Economic
Restructure Policies on Marketing Activities in Less Developed Countries.
Journal of Finance and Economic Development, University of Delaware.
Accepted for publication Vol.5 Spring 1996.
- Aiyeku,
Joseph F. Implications of GATT
for Sub-Sahara African Countries, CONPO Review, Volume 4, number 1,
March-September, 1995. ISSN 1070-1834.
- Aiyeku,
Joseph F. Travels and
International Tourism to Nigeria. A Book Review,CONPO Review, Volume
4, number 2, September, 1995-March 1996.
- Aiyeku,
Joseph F. The Dilemma of
Development and Sustainability in Nigeria. CONPO Review. Volume 3,
number 2 ISSN 1070-1834. Sept. 1994.
- Aiyeku,
Joseph F. Economic Effect of
Privatization of Marketing Parastatals in Nigeria: A Lesson for the
Sub-Sahara Region. CONPO Review. Volume 2, number 2 ISSN 1070-1834,
September 1993-March 1994.
- Aiyeku,
Joseph F. Tourism: A Strategy for
Development in Nigeria. CONPO Review. A Journal of Interdisciplinary
Analysis on Nigerian Issues. Volume 2, March 1993
- Aiyeku,
Joseph F. Privatization of
Agricultural Trade Channels in LDCs: The Case of Nigerian Non-Oil Sector.
Journal of African Research, Fall 1990.
Refereed Proceedings
-
Aiyeku, J. &
Kolo, J.A Sustainability Model
for Family-owned Business in Africa. Published in the Proceedings of the
2005 of the International Academy of African Business and Development. Dar e
Salam, April 6-9, 2005.
- Ademola Aiyegoro, A.,
Aiyeku, J. Africa’s External Trade: Implications For The AGOA. Published in the
Proceedings of the 2003 of the International Academy of African
Business and Development.
- Farahbakhsh, M. Aiyeku,
J., Fathi. M. Current
status of the developing eight (D-8) as a trading bloc. Published
in the 2002 Conference of the International Academy of African Business and
Development.
- Nwankwo, S. & Aiyeku, J.
Supplier Selection in
business-to-Business Markets: scope for Applying Artificial Intelligence
Systems. Published in the Proceedings of the 2000 Academy of Marketing
Science Conference.
- Aiyeku,
J., Nwankwo, S. & Ogbuehi, A.
Impact of Liberalisation Policy on Marketing Activities in Emerging
Economies: A case of Nigerian Distributive Trade Sector, published in the
proceedings of the Academy of Marketing Science, 9th Biennial World
Marketing Congress, Malta, June 23-26 1999.
- Ogbuehi,
A., Nwankwo, S. & Aiyeku, J.
Free
Trade in a Dynamic Global Environment: The Construct, the Evidence, and the
Trade Policy. Proceedings of the Academy of Marketing Science, 9th Biennial
World Marketing Congress, Malta, June 23-26, 1999.
- Nwankwo, S., Ogbuehi, A, & Aiyeku, J.
Macro Environmental Context of Marketing Strategy in Sub-Sahara Africa: A
Preliminary Review. Proceedings of the 1998 Multicultural Marketing
Conference, Academy of Marketing Science, Chebat, J. & Oumil, A.
(eds.), Montreal, Canada, Sept. 17-20. pp.164-168.
- Aiyeku,
J., Nwankwo, S. & Ogbuehi, A.
Strategy for Integrating Diversity into Business Curriculum. Proceedings
of the 1998 Multicultural Marketing Conference, Academy of Marketing
Science, ibid., pp.328-323.
- Aiyeku,
Joseph, Nwankwo, S. & Ogbuehi, A.
The Marketing Challenge of Multiculturalism: An Exploratory Study.
Academy of Marketing Science, proceedings of the 8th Bi-Annual
World Marketing Congress, Kuala Lumpur, Malaysia, Sidin, S. & Ajay,
M.(eds.), Vol.VIII, pp.20-25, 1997.
- Aiyeku,
J. and Nwankwo, S.
Marketing in Transitionary Economies: A Focus on Sub-Sahara Africa.
Academy of Marketing Science, Proceedings of the Multicultural
Marketing Conference, Pravat K. Choudhury, ed., pp. 242-247, Virginia
Beach, Virginia, USA, 16 to 20 October, 1996
- Aiyeku, Joseph F.
The Efficiency of Channel of Distribution in Developing Society:
- A case of Nigerian
Distributive Sector. World Marketing Congress Vol. 6 1993. Edited by
Joseph Sergy
CONFERENCE
PRESENTATIONS
- Aiyeku,
J.; Haran, B.; Duval, C.; & Goodof, D.
Creating A Memorable Encounter: Strategies
for Turning Salem History into a Sustainable Booming and Tourism Market. A
paper Presented at the 2005
conference of the Atlantic Marketing Association, Salem Mass. Sept28-Oct.1,
2005.
- Aiyeku, J. & Kolo, J. A
Sustainability Model for Family-owned Business in Africa. A Paper Presented
at the 2005 Conference of the International Academy of African Business and
Development, Dare salam, Tanzania. April 6-9, 2005
- Farahbakhsh, M. Aiyeku,
J., Fathi. M.
Current status of the
developing eight (D-8) as a trading bloc.
A Paper presented at the 2002 Conference
of the International Academy of African Business and Development Port
Elizabeth, SA. April 3-6.
- Aiyeku, J.,
Rich-Duval, C.
Trends in Global Education: The Impact On
Business Education in Nigeria. A paper Presented at the 2004 conference of
the International Association of Nigerian Studies and Development. Abuja,
Nigeria. July 28-31, 2004
- Ademola Aiyegoro, A.,
Aiyeku, J.
Africa’s External Trade: Implications For The AGOA. A Paper
presented at the 2003 Conference of the International Academy of African
Business and Development London, UK. April 9-12.
- Ademola
Aiyegoro, A., Aiyeku, J. Export Competitiveness and Productivity:
Causal Evidence from South Africa. A Paper presented at the 2003 Conference
of the International Academy of African Business and Development London,
UK. April 9-12.
- Farahbakhsh,
M., Aiyeku, J., & Kooros, S. An
Evaluation of the Developing Eight Economic Cooperation Group (D-8) as a
Trading Bloc. A Paper Presented at the 2000 conference of the International
Academy of African Business and Development. Atlantic City New Jersey, April
11-14.
- Aiyeku,
J., Nwankwo, S. & Ekwulugo F. The
Impact of Policy Changes in Agribusiness Marketing on Marketing and
Development in Sub-Saharan African Countries. A Paper Presented at the
2000 Conference of the International Academy of African Business and
Development. April 11-14.
- Nwankwo,
S. & Aiyeku, J. Supplier
Selection in Business-to-Business Markets: Scope for Applying Artificial
Intelligence Systems. A Paper Presented at the 2000 Conference of the
Academy of Marketing Science. Montreal, May 24-27, 2000.
- Aiyeku,
J., Nwankwo, S. & Ogbuehi, A.
Impact
of Liberalisation Policy on Marketing Activities in Emerging Economies: A
case of Nigerian Distributive Trade Sector, A paper accepted for
presentation at the Academy of Marketing Science, 9th Biennial World
Marketing Congress, Malta, June 23-26 1999.
- Ogbuehi,
A., Nwankwo, S. & Aiyeku, J.
Free
Trade in a Dynamic Global Environment: The Construct, the Evidence, and the
Trade Policy. A paper accepted for presentation at the Academy of Marketing
Science, 9th Biennial World Marketing Congress, Malta, June 23-26, 1999.
- Aiyeku,
Joseph; Gordon, Dan
A
Follow-Up Survey to Find Out the Career Path of Graduates From School of
Business at Salem State College, from 1987-1997. A paper Accepted for
Presentation at Northeast Business & Economics Association Conference, October 14-15, 1999. New Haven, CT.
- Aiyeku,
Joseph, Nwankwo, S. & Ogbuehi, A.
The Marketing Challenge of Multiculturalism: An Exploratory Study. A paper
accepted for presentation at the 8th Bi-Annual World Marketing Congress,
Kuala Lumpur, Malaysia.
- Nwankwo, S., Ogbuehi, A, & Aiyeku, J.
Macro Environmental Context of Marketing Strategy in Sub-Sahara Africa: A
Preliminary Review. A paper accepted for presentation at the 1998
Multicultural Marketing Conference, Academy of Marketing Science, Montreal,
Canada, Sept. 17-20.
- Aiyeku,
J., Nwankwo, S. & Ogbuehi, A.
Strategy for Integrating Diversity into Business Curriculum. A paper
accepted for presentation at the 1998 Multicultural Marketing Conference,
Academy of Marketing Science. Montreal Canada, Sept. 17-20
- Aiyeku,
Joseph F. Marketing Strategy in a
Transitionary Economies of LDCs. A paper Accepted for presentation at the
1996 international Conference of Business Administration. Athens,
Greece. July 10-17, 1996.
- Lee, Wei-Pang,
Aiyeku,Joseph F. & Kalia T
International Purchasing Power Parity. A paper Accepted for Presentation at
the North East Business and Economics Association, 1996 Annual Conference,
Long Island, New York. September 27-28, 1996.
- Aiyeku,
Joseph F. Implications of Public
Policy on Marketing Activities in LDCs - A case of the Sub-Sahara Region. A
paper accepted and presented at the 1995 World Marketing Congress,
Melbourne, Australia July 6-10, 1995.
- Aiyeku,
Joseph F. Marketing of Ethics and
Social Responsibility in Sub-Sahara Africa: Problems and Analysis.A paper
presented at Howard University, Washington D.C. Sept. 14-17, 1995.
- Aiyeku,
Joseph F. Management Practices
and Styles Under the Modernization Principles in LDCs: The Case of India,
Mexico and Nigeria. A paper accepted for presentation at the
International Conference on Advances in management. Calgary, Canada.
June 17-20, 1994.
- Aiyeku,
Joseph F., Raymen, Gerry.
Leadership: Sustainable alternatives for the 21st Century. A paper accepted
for presentation at the International Conference on Advances in Management.
Calgary, Canada. June 17-20, 1994.
- Aiyeku,
Joseph F., Lee, Wai-Pang. Regional Trading Blocs and Uruguay Rounds of GATT. Marketing, Political
Social and economic implications for LDCs. A paper presented at the annual CONPO Conference. Miami, Florida, Sept. 15-18, 1994.
- Aiyeku,
Joseph F. Problems of government
interference on Marketing Activities in LDCs. A paper Presented at annual
Academy of International Business organization - South West Regional
Conference Dallas, Texas, March 2-5, 1994.
- Aiyeku,
Joseph F The Efficiency of
Channels of Distribution in Developing Society: A case of Nigerian
Distributive Sector. A paper presented at the 6th World Marketing
Congress, Macmara University, Istanbul, Turkey, July 15-19, 1993.
- Aiyeku,
Joseph F. A Marketing Approach to
Sustainable Development in LDCs. A paper presented at the annual CONPO
conference on Nigerian Issues, Dallas, Texas, September, 13-16, 1993.
- Aiyeku,
Joseph F. How American Businesses
can successfully penetrate Japanese market. A Paper presented at the annual
Japanese week. Lewis-Clark State College. March 7-8, 1993.
- Aiyeku,
Joseph F. Sustainable Development
in the Pacific Rim. A paper presented at the Annual International
Exchange Conference, Lewis-Clark State College. October 9-12, 1993.
- Aiyeku,
Joseph F. Impact of International
Market and Tourism on Economic Development of Sub - Sahara Region. A paper
presented at the Annual CONPO Conference. Medgar Ever Colege of the
City University of New York, New York, September 18-20, 1992.
- Aiyeku,
Joseph F. Practical
Macromarketing Approach to Economic Development in LDCs: The Sub-Sahara
Region. A paper presented at the Annual CONPO Conference. Southern
Texas University, Houston, September 19-22, 1991.
- Aiyeku,
Joseph F. Structural Adjustment
and Economic Development in LDCs: Economic Freedom or Slavery? A paper
presented at a conference on Development in Sub-Sahara Africa. University of
Pennsylvania, September 20-23, 1990.
Edited
Books:
-
Dimensions of African
Business and Development (2003)edited by Nwankwo, Montanheiro, Aiyeku, J. &
Ogbuehi. SHU Press, UK. ISBN 0-86339-973-8
- Dynamism of Marketing in
Africa Nations (2002) edited by Aiyeku, J. and Nwankwo, S: Greenwood
Publishing. Connecticut
- Vision
For Nigeria: Macmillan
Publication, Ibadan, Nigeria 1998, edited by Angela Nwaneri
- Strategic
Planning & Development:
Developing Economies in Perspective. Sheffield: SHU Press, 1997. Nwankwo, S.
& Montanheiro, L. (eds.)
BOOK REVIEWS
-
Aiyeku, Joseph F. Modern
Commerce in West Africa. By Olusegun Felix Ayadi and G. Alaba Ogunsemore.
Lagos: concept Publications ltd. 1995.
Journal of Nigerian Affairs.
Vol5, Number 1. March, 1996. ISSN 1087-9072
- Aiyeku, Joseph F. G.C.A.
Travels: International Tourist Guide to Nigeria, Format Press Ltd, Lagos,
1994. CONPO REVIEW
Volume 4, Number 2 September 1995. ISSN 1070-1834
EXTERNAL EXAMINER/
COMMITTEE MEMBER: Ph.D DISSERTATION
- Doctoral Dissertation
Team, Nova Southeastern University, Fort Lauderdale, Florida
(2003-2005) Dominic Anidi
- "The
Impact of Privatizing State Owned Enterprises on Labor Productivity" Doctoral Dissertation
Team, Nova Southeastern University, Fort Lauderdale, Florida
(2002-2004) William A. Dewhurst.
- An Examination of the Big Mac Index and
its Usefulness in Empirical Tests of the theory of Purchasing Power Parity External
Examiner - Doctoral Thesis, University of Western Australia (1998/99) Lee,
Li "
- Exporting Practices and
Performance: A Study of Exporting Companies in the People's Republic of
China"
Doctoral
Dissertation Committee Member: Nova Southern University, Florida (1996-97).
Kalia, Tejendra N. "
- Lon-Run
relative Purchasing Power Parity During the Recent Float, 1973-1994"


