Refereed Journals

• Smolianov, P; Aiyeku, J. Objectives and Evaluation Measures of integrated Advertising and  Sponsorship in Corporate Marketing Through Tlevised Sport. Journal of Promotion Management Accepted for publication  Vol 13, Fall 2006.
• Aiyeku, J.,  Rch-Duval, Catherine.A Causal Analysis of Export Competitiveness and    Productivity: Evidence From South Africa. The Journal of Business and Economic Studies. (Under Review) January, 2005.
• Nwankwo, S., Aiyeku, J. & Ogbuehi, A. Managing Quality in Small Business Contexts, International Journal of Commerce and Management. Vol 5, No.2 January, 2001
• Nwankwo, S., Aiyeku, J. & Ogbuehi, A. Macro Environment Context of Marketing Strategy in Africa. Journal of international Marketing and Exporting, Vol 4, No.1, February, 1999 pp.49-68
• Nwankwo, S., Aiyeku, J. & Ogbuehi, A. Adjusting to Market Competition in the UK’s   Privatised Utility Sector, Advances in Competitiveness Research, Vol.6, No.1, 1998, pp.20-29
• Aiyeku, Joseph, Nwankwo, S.  Marketing Strategies and Implications for Transitionary Economies of Sub-Sahara African Countries. Journal of International Marketing and Exporting. Vol.2,  February, 1997. pp.16-24
• Aiyeku, Joseph F. Impact of Economic Restructure Policies on Marketing Activities in Less Developed Countries. Journal of Finance and Economic Development, University of Delaware.  Accepted for publication Vol.5 Spring 1996.
• Aiyeku, Joseph F. Implications of GATT for Sub-Sahara African Countries, CONPO Review, Volume 4, number 1, March-September, 1995. ISSN 1070-1834.
• Aiyeku, Joseph F. Travels and International Tourism to Nigeria. A Book Review,CONPO Review, Volume 4, number 2, September, 1995-March 1996.
• Aiyeku, Joseph F. The Dilemma of Development and Sustainability in Nigeria. CONPO Review. Volume 3, number 2 ISSN 1070-1834. Sept. 1994.
• Aiyeku, Joseph F. Economic Effect of Privatization of Marketing Parastatals in Nigeria: A Lesson for the Sub-Sahara Region. CONPO Review. Volume 2, number 2 ISSN 1070-1834, September 1993-March 1994.
• Aiyeku, Joseph F. Tourism: A Strategy for Development in Nigeria. CONPO Review. A Journal of Interdisciplinary Analysis on Nigerian Issues. Volume 2, March 1993
• Aiyeku, Joseph F. Privatization of Agricultural Trade Channels in LDCs: The Case of Nigerian Non-Oil Sector.  Journal of African Research, Fall 1990.

Refereed Proceedings

• Aiyeku, J. & Kolo, J.A Sustainability Model for Family-owned Business in Africa. Published in the Proceedings of the 2005 of the International Academy of African Business and Development. Dar e Salam, April 6-9, 2005.
• Ademola Aiyegoro, A., Aiyeku, J. Africa’s External Trade: Implications For The AGOA. Published in the Proceedings of the 2003 of the International Academy of African Business and Development.
• Farahbakhsh, M. Aiyeku, J., Fathi. M. Current status of the developing eight (D-8) as a trading bloc.  Published in  the 2002 Conference of the International Academy of African Business and Development.
• Nwankwo, S. & Aiyeku, J. Supplier Selection in business-to-Business Markets: scope for Applying Artificial Intelligence Systems.  Published in the Proceedings of  the 2000 Academy of Marketing Science Conference.
• Aiyeku, J., Nwankwo, S. & Ogbuehi, A. Impact of Liberalisation Policy on Marketing Activities in Emerging Economies: A case of Nigerian Distributive Trade Sector,  published in the proceedings of the Academy of Marketing Science, 9th Biennial World Marketing Congress, Malta, June 23-26 1999.
• Ogbuehi, A., Nwankwo, S. & Aiyeku, J. Free Trade in a Dynamic Global Environment: The Construct, the Evidence, and the Trade Policy. Proceedings of the Academy of Marketing Science, 9th Biennial World Marketing Congress, Malta, June 23-26, 1999.
• Nwankwo, S., Ogbuehi, A, & Aiyeku, J. Macro Environmental Context of Marketing Strategy in Sub-Sahara Africa: A Preliminary Review. Proceedings of  the 1998 Multicultural Marketing Conference, Academy of Marketing Science, Chebat, J. & Oumil, A. (eds.), Montreal, Canada, Sept. 17-20. pp.164-168.
• Aiyeku, J., Nwankwo, S. & Ogbuehi, A. Strategy for Integrating Diversity into Business Curriculum. Proceedings of the 1998 Multicultural Marketing Conference, Academy of Marketing Science, ibid., pp.328-323.
• Aiyeku, Joseph, Nwankwo, S. & Ogbuehi, A. The Marketing Challenge of Multiculturalism: An Exploratory Study. Academy of       Marketing Science, proceedings of the 8th Bi-Annual World Marketing Congress, Kuala Lumpur, Malaysia, Sidin, S. & Ajay, M.(eds.), Vol.VIII, pp.20-25, 1997.
• Aiyeku, J. and Nwankwo, S. Marketing in Transitionary Economies: A Focus on Sub-Sahara Africa. Academy of Marketing Science, Proceedings of the Multicultural Marketing Conference, Pravat K. Choudhury, ed., pp. 242-247, Virginia Beach, Virginia, USA, 16 to 20 October, 1996
• Aiyeku, Joseph F. The Efficiency of Channel of Distribution in Developing Society:
• A case of Nigerian Distributive Sector. World Marketing Congress Vol. 6 1993. Edited by Joseph Sergy

 CONFERENCE PRESENTATIONS

• Aiyeku, J.; Haran, B.; Duval, C.; & Goodof, D. Creating A Memorable Encounter:  Strategies for Turning Salem History into a Sustainable Booming and Tourism Market. A paper Presented at the 2005 conference of the Atlantic Marketing Association, Salem Mass. Sept28-Oct.1, 2005.
• Aiyeku, J. & Kolo, J. A Sustainability Model for Family-owned Business in Africa. A Paper Presented at the 2005 Conference of the International Academy of African Business and Development, Dare salam, Tanzania. April 6-9, 2005
• Farahbakhsh, M. Aiyeku, J., Fathi. M. Current status of the developing eight (D-8) as a trading bloc.  A Paper presented at the 2002 Conference of the International Academy of African Business and Development  Port Elizabeth, SA. April 3-6.
• Aiyeku, J., Rich-Duval, C. Trends in Global Education: The Impact On Business Education in Nigeria.  A paper Presented at the 2004 conference of the International Association of Nigerian Studies and Development. Abuja, Nigeria. July 28-31, 2004
• Ademola Aiyegoro, A., Aiyeku, J. Africa’s External Trade: Implications For The AGOA. A Paper  presented at the 2003 Conference of the International Academy of African Business and Development  London, UK. April 9-12.
• Ademola Aiyegoro, A., Aiyeku, J. Export Competitiveness and Productivity: Causal Evidence from South Africa. A Paper presented at the 2003 Conference of the International Academy of African Business and Development  London, UK. April 9-12.
• Farahbakhsh, M.,  Aiyeku, J., & Kooros, S. An Evaluation of the Developing Eight Economic Cooperation Group (D-8) as a Trading Bloc. A Paper Presented at the 2000 conference of the International Academy of African Business and Development. Atlantic City New Jersey, April 11-14.
• Aiyeku, J.,  Nwankwo, S. & Ekwulugo F. The Impact of Policy Changes in Agribusiness Marketing on Marketing and Development in Sub-Saharan African Countries.  A Paper Presented at the 2000  Conference of the  International Academy of African Business and Development. April 11-14. 
• Nwankwo, S. & Aiyeku, J. Supplier Selection in Business-to-Business Markets: Scope for Applying Artificial Intelligence Systems. A Paper Presented at the 2000 Conference of the Academy of Marketing Science.  Montreal, May 24-27, 2000.
• Aiyeku, J., Nwankwo, S. & Ogbuehi, A. Impact of Liberalisation Policy on Marketing Activities in Emerging Economies: A case of Nigerian Distributive Trade Sector,  A paper accepted for presentation at the Academy of Marketing Science, 9th Biennial World Marketing Congress, Malta, June 23-26 1999.
• Ogbuehi, A., Nwankwo, S. & Aiyeku, J. Free Trade in a Dynamic Global Environment: The Construct, the Evidence, and the Trade Policy. A paper accepted for presentation at the Academy of Marketing Science, 9th Biennial World Marketing Congress, Malta, June 23-26, 1999.
• Aiyeku, Joseph; Gordon, Dan A Follow-Up Survey to Find Out the Career Path of Graduates From School of Business at Salem State College, from 1987-1997. A paper Accepted for Presentation at  Northeast Business & Economics Association Conference, October 14-15, 1999. New Haven, CT.
• Aiyeku, Joseph, Nwankwo, S. & Ogbuehi, A. The Marketing Challenge of Multiculturalism: An Exploratory Study. A paper accepted for presentation at the 8th Bi-Annual World Marketing Congress, Kuala Lumpur, Malaysia.
• Nwankwo, S., Ogbuehi, A, & Aiyeku, J. Macro Environmental Context of Marketing Strategy in Sub-Sahara Africa: A Preliminary Review. A paper accepted for presentation at the 1998 Multicultural Marketing Conference, Academy of Marketing Science, Montreal, Canada, Sept. 17-20.
• Aiyeku, J., Nwankwo, S. & Ogbuehi, A. Strategy for Integrating Diversity into Business Curriculum. A paper accepted for presentation at the 1998 Multicultural Marketing Conference, Academy of Marketing Science. Montreal Canada, Sept. 17-20
• Aiyeku, Joseph F. Marketing Strategy in a Transitionary Economies of LDCs.  A paper Accepted for presentation at the 1996 international Conference of Business Administration. Athens, Greece. July 10-17, 1996.
• Lee, Wei-Pang, Aiyeku,Joseph F. & Kalia T International Purchasing Power Parity. A paper Accepted for Presentation at the North East Business and Economics Association, 1996 Annual Conference, Long Island, New York. September 27-28, 1996.
• Aiyeku, Joseph F. Implications of Public Policy on Marketing Activities in LDCs - A case of the Sub-Sahara Region.  A paper accepted and presented at     the 1995 World Marketing Congress, Melbourne, Australia July 6-10, 1995.
• Aiyeku, Joseph F. Marketing of Ethics and Social Responsibility in Sub-Sahara Africa: Problems and Analysis.A paper presented at Howard University, Washington D.C. Sept. 14-17, 1995.
• Aiyeku, Joseph F. Management Practices and Styles Under the Modernization Principles in LDCs: The Case of India, Mexico and Nigeria.  A paper accepted for presentation at the International Conference on Advances in management. Calgary, Canada. June 17-20, 1994.
• Aiyeku, Joseph F., Raymen, Gerry. Leadership: Sustainable alternatives for the 21st Century. A paper accepted for presentation at the International Conference on Advances in Management. Calgary, Canada. June 17-20, 1994.
• Aiyeku, Joseph F., Lee, Wai-Pang. Regional Trading Blocs and Uruguay Rounds of GATT.  Marketing, Political Social and economic implications for LDCs. A paper  presented at the annual CONPO Conference. Miami, Florida, Sept. 15-18, 1994.
• Aiyeku, Joseph F. Problems of government interference on Marketing Activities in LDCs. A paper Presented at annual Academy of International Business organization - South West Regional Conference Dallas, Texas, March 2-5, 1994.
• Aiyeku, Joseph F  The Efficiency of Channels of Distribution in Developing Society: A case of Nigerian Distributive Sector.  A paper presented at the 6th World Marketing Congress, Macmara University, Istanbul, Turkey, July 15-19, 1993.
• Aiyeku, Joseph F. A Marketing Approach to Sustainable Development in LDCs. A paper presented at the annual CONPO conference on Nigerian Issues, Dallas, Texas, September, 13-16, 1993.
• Aiyeku, Joseph F. How American Businesses can successfully penetrate Japanese market. A Paper presented at the annual Japanese week.  Lewis-Clark State College. March 7-8, 1993.
• Aiyeku, Joseph F. Sustainable Development in the Pacific Rim. A paper presented at the    Annual International Exchange Conference, Lewis-Clark State College. October 9-12, 1993.
• Aiyeku, Joseph F. Impact of International Market and Tourism on Economic Development of Sub - Sahara Region.  A paper presented at the Annual CONPO Conference. Medgar Ever Colege of the City University of New York, New York, September 18-20, 1992.
• Aiyeku, Joseph F. Practical Macromarketing Approach to Economic Development in LDCs:  The Sub-Sahara Region. A paper presented at the Annual CONPO Conference. Southern Texas University, Houston, September 19-22, 1991.
• Aiyeku, Joseph F. Structural Adjustment and Economic Development in LDCs: Economic Freedom or Slavery?  A paper presented at a conference on Development in Sub-Sahara Africa. University of Pennsylvania, September 20-23, 1990.

• Dimensions of African Business and Development (2003)edited by Nwankwo, Montanheiro, Aiyeku, J. & Ogbuehi. SHU Press, UK. ISBN 0-86339-973-8
• Dynamism of Marketing in Africa Nations (2002) edited by Aiyeku, J. and Nwankwo, S: Greenwood Publishing. Connecticut
• Vision For Nigeria: Macmillan Publication, Ibadan, Nigeria 1998, edited by Angela Nwaneri
• Strategic Planning & Development: Developing Economies in Perspective. Sheffield: SHU Press, 1997. Nwankwo, S. & Montanheiro, L. (eds.)

BOOK REVIEWS

• Aiyeku, Joseph F. Modern Commerce in West Africa. By Olusegun Felix Ayadi and G. Alaba Ogunsemore. Lagos: concept Publications ltd. 1995.  Journal of Nigerian Affairs. Vol5, Number 1. March, 1996. ISSN 1087-9072
• Aiyeku, Joseph F. G.C.A. Travels: International Tourist Guide to Nigeria, Format Press Ltd, Lagos, 1994. CONPO REVIEW Volume 4, Number 2 September 1995. ISSN 1070-1834

 EXTERNAL EXAMINER/ COMMITTEE MEMBER: Ph.D  DISSERTATION

•  Doctoral Dissertation Team, Nova Southeastern University, Fort Lauderdale, Florida (2003-2005) Dominic Anidi
• "The Impact of Privatizing State Owned Enterprises on Labor Productivity" Doctoral Dissertation Team, Nova Southeastern University,  Fort Lauderdale, Florida (2002-2004) William A. Dewhurst.
• An Examination of the Big Mac Index and its Usefulness in Empirical Tests of the theory of Purchasing Power Parity External Examiner - Doctoral Thesis, University of Western Australia (1998/99) Lee, Li "
• Exporting Practices and Performance: A Study of Exporting Companies in the People's Republic of China"  Doctoral Dissertation Committee Member: Nova Southern University, Florida (1996-97). Kalia, Tejendra N. "
• Lon-Run relative Purchasing Power Parity During the Recent Float, 1973-1994"