Courses

Professor Coleman

Marketing and Decision Sciences Department

Bertolon School of Business

ATTENTION please:
Due to Professor Coleman's increased workload as the Chairperson,
this class will not be taught during academic year 2006-07

An introduction to Marketing and Marketing Management through an examination of the overall marketing system. Attention is given to the Marketing mix elements of product, price, promotion, and distribution as well as the research and organization necessary to implement Marketing strategy. Cases and projects are used as models for decision-making in marketing strategy. Required of and limited to all Business Administration Majors and others with permission of Department.

MKT 445 International Marketing

Student participates heavily in course. Reviews historical data on International trade. Studies marketing concepts in the contemporary, international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. Emphasizes the multi-national firm, marketing operations and marketing strategy. Considers standardization of programs across national boundaries, marketing research, import export decisions and licensing.
Prerequisite: MKT 241 - Principles of Marketing.

MKT 466 Special Topic: Current Issues in Marketing

This is an advanced course in Marketing. The broad objectives of this course are to delve deeper into how the marketing principles, concepts, and activities can be applied in different environments, industries, situations, and locations. This course will emphasize the student researching and applying marketing implications to a variety of areas that are of particular current interest throughout the country and/or the world. Also, applying marketing concepts to case studies and discussing these practices.
Prerequisite: MKT241N - Principles of Marketing