Bibliography

 

Professor Coleman

Marketing and Decision Sciences Department

Bertolon School of Business


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BIBLIOGRAPHY

Publications

 

Linda Jane Coleman (1982). “Liberty Bank and Trust Case Study,” Harvard Business School Case Services, Harvard Business School.

 

Linda Jane Coleman and Susan Rawson Zacur (1982). “Working Women and Changing Lifestyles: Impact of Marketing,” Business Review, University of Baltimore, School of Business, Bureau of Business, July.

 

Linda Jane Coleman and Susan Rawson Zacur (1982). “Mentoring in the University Classroom:” An Approach for Developing Women as Managers,” Collegiate News and Views, Southwestern Publishing Company.

 

Linda Jane Coleman and Virginia Neri (1983). “Time Techniques for Small Businesses,” American Journal of Small Business,” Vol.15 (5).

 

Linda Jane Coleman and Susan Zacur (1984). “Communications as a Business Skill,” Supervisory Management. November.

 

Linda Jane Coleman and Ernest Cooke (1988). “Riverside Wholesalers,” Management of the Sales Force, William Stanton, 8th Edition. A case studies publication.

 

Linda Jane Coleman and Denise Diorio (1990). “Health Abuse Marketing,” Health Marketing Quarterly. Fall/Winter Issue.

 

Linda Jane Coleman and Elizabeth Haran (1991). “Health Issue Advertising,” Journal of Hospital Marketing, Vol. 4(2) Spring/Summer.

 

Linda Jane Coleman (1993). “Marketing in Shades of Green or Color the Trend in Marketing – Green,” Journal of Marketing Quarterly, Vol. 2 (1) Fall Issue.

 

 Linda Jane Coleman (1994). “Marketing In Shades of Green or Color the Trend in Marketing – Green,” Health Marketing Quarterly, Vol. 2 (3/4)

 

Linda Jane Coleman and Jane E. Militello (1994). “Should/Can the Health Care System Expand Its Marketing and Services to Include Aids and Aging Issues?” Journal of Hospital Marketing, Vol. 9 (1), Fall.

 

Linda Jane Coleman and Jane Militello (1995). “Grey Marketing,” Health Marketing Quarterly, Vol. 12 (3/4) Fall.

 

Linda Jane Coleman, Elizabeth Haran and Jane Militello (1995). “Food Management for the Aging Population,” Journal for the Nutrititon for the Elderly, Vol. 15 (2).

 

Linda Jane Coleman and Barry Fortin (1997). “Doing Business with Russia” Journal of Euromarketing, Vol. 6 (1).

 

Linda Jane Coleman (1998). “Engaging in China” for Volume on Contemporary Issues in International Business and Marketing by Academic Press International and the Research Centre for International Marketing and Exporting. Journal of International Marketing and Exporting.

 

Linda Jane Coleman and Elizabeth Beaulieu (1998). “Marketing in Russia: A Problem or Opportunity,” The Journal of East-West Business, Vol. 4 (4).

 

Linda Jane Coleman and Karolyn Stenlund Jernigan (1999). “Marketing Syringe/Needle Exchange Programs,” Health Marketing Quarterly, Vol. 17 (2).

 

Linda Jane Coleman, Mayerush Kelkar and David Goodof (2001). “Current Issues in Sports Marketing,” Journal of Promotion Management, Vol. 7 (1&2)

 

Linda Jane Coleman (2002), “Marketing of Volunteerism,” Fund Raising Management, March.

 

Linda Jane Coleman and Michael Wood (2003). “Marketing of Healthcare in the Third World Countries,” International Journal of Medical Marketing, March Issue.

 

Linda Jane Coleman, Marie Hladikova, Maria Savelyeva (2006), “The Baby Boomer Market,” Journal of Targeting, Measurement and Analysis for Marketing , Issue 14(3).

 

 

Proceedings, Paper/Text Reviews, and other publications

Linda Jane Coleman and Patricia Dayton, “How Effective are Women at Selling Industrial Products?” Proceedings of the, 62nd Annual Marketing Conference (American Marketing Association)

 

Linda Jane Coleman, Ernest F. Cooke and Thomas J. Maronick. “The SBA Case as Experimental Learning.” Proceedings, Fifth Annual Conference, Association for Business Simulation and Learning.

 

Linda Jane Coleman, Moderator for Industrial Division Session on Non-Manipulative Approaches to Personal Selling. 61st International Marketing Conference, Philadelphia, PA. Allessendra & Waxler. (1978).

 

Linda Jane Coleman and Susan Rawson Zacur (1982),  “The Effect of Forty Million Women in the Work Force on Markets and Marketing,” Proceedings of the Southwestern Marketing Conference, Southwestern Marketing Association meeting in Dallas, TX (SWFAD),

 

Linda Jane Coleman and Shirley Carroll (1984), “Marketing Strategies for Financial Institutions in Era of Deregulation.” Proceedings of the Southwestern Marketing Conference, Southwestern Marketing Association Meeting in San Antonio, TX, (SWFAD)

 

Linda Jane Coleman and Joseph R. Stasio, Jr. (1985)  “Social Marketing Revisited.”  Proceedings of the Atlantic Marketing Conference, AMA Contemporary Issues in Marketing Conference in New Orleans, LA

 

Linda Jane Coleman and Joseph R. Stasio, Jr. (1986) “Corporate Responsibility - Is it a Marketing Issue?” Proceedings of the Southwestern Marketing Conference, Southwestern Marketing Association meeting in Dallas, TX (SWFAD)

 

Linda Jane Coleman and Ernest Cooke “Global Marketing: A Myth or a Reality,” Proceedings of the American Marketing Association International Conference, Singapore, June 1986.

 

Linda Jane Coleman and Ernest Cooke “What is meant by Global Marketing?” Journal of the 1987 Academy of Marketing Science Annual Conference, Bar Harbour, FL, May 1987.

 

Linda Jane Coleman, Paper Reviewer, Southwestern Marketing Association, 1986.

 

Linda Jane Coleman, (1987) Text Reviewer, Principles of Marketing, Joel Evans and Barry Berman, 2nd.  Ed., MacMillan Publishing Company.

 

Linda Jane Coleman and Ernest Cooke “The Standardization Myth in International Marketing.” Proceedings of the 1987 Atlantic Marketing Association, (AMA Conference International Marketing Track), October 1987.

 

Linda Jane Coleman and Ernest Cooke “Teaching Product Management.” Proceedings of the 1987 Atlantic Marketing Association, (AMA Conference Marketing Educator Track), October 1987.

 

Linda Jane Coleman and Elizabeth M. Haran “Receptivity to Social Marketing,” Proceedings of the 1989 Northeast Business & Economics Association, October 1989.

 

Linda Jane Coleman, Conference, Southern Marketing Association, Paper Reviewer, 1990

 

Linda Jane Coleman, Nancy C. Dennis and Ernest F. Cooke, (1992) “The Continuing Evolution of Non-Traditional Advertising,” Proceedings of the Atlantic Marketing Association (AMA Conference Advertising Track)

 

Linda Jane Coleman, Jane Militello and Elizabeth Haran. (1994) “Food Management for the Aging Population,” 20th Annual Convention of the Eastern Economic Association. Invited Health Care Session Leader.

 

Linda Jane Coleman, Elizabeth Haran and Jane Militello (1994) “Quality Nutritional Services for the Elderly,” Proceedings of the Fifth Annual Meeting of the Production and Operations Management Society.

 

Linda Jane Coleman, American Society for Competitiveness, (ASC) Paper Reviewer, 1994.

 

Linda Jane Coleman, Philip Fleisher and John Langton, Jr. (1994). “EEC or European Union – A Marketing Perspective,” The United States Competitiveness in the Global Marketplace Conference (ASC) Boston, MA Journal of Global Competitiveness.

 

Linda Jane Coleman, Jane Militello, and Elizabeth Haran (1995). “Small Business Strategies for Managing Food Service Programs for the Elderly,” 15th Annual Babson College-Kaufmann Entrepreneurship Research Conference, Frontiers of Entrepreneurship.

 

Linda Jane Coleman, “Relationship Marketing,” Conference, American Marketing Association and University College of Dublin, Paper Reviewer, 1997.

 

Linda Jane Coleman and Peter H. Isop, (1997) “Outlook on Doing Business in and with China” In Evolving Paradigms: The Emerging Future of Marketing, (CD-ROM) The 1997 Relationship Marketing Special Conference. Co-sponsored by the American Marketing Association and University College Dublin in Dublin, Ireland.

 

Linda Jane Coleman, (1997) Proceedings of the Southern Marketing Association, Paper Reviewer.

 

Linda Jane Coleman, Marketing, 11th ed. by Etzel, Walker and Stanton, Irwin/McGraw-Hill, Book Reviewer, 97/98.

 

Linda Jane Coleman, Journal of Business and Economic Studies, Paper Reviewer, 1998.

 

Linda Jane Coleman, Elizabeth Beaulieu and Ernest F. Cooke (1999) “Going Global” Proceedings of the 1999 Conference on Emerging Issues in Business and Technology, Myrtle Beach, S.C.

 

Linda Jane Coleman (2002) “Global Marketing and Cultural Differences.” In Advances in International Marketing and Global Strategy, by Dr. G. Ogunmokun and Dr. R. Gabbay. Academic Press International with the University of Western Australia, Research Centre for International Marketing and Exporting.

 

Linda Jane Coleman, Ernest F. Cooke, D., Smith and Elizabeth Beaulieu,(2002) “Going Global Paradigm”, Proceedings of the Annual Conference of the Business and Behavioral Sciences Las Vegas, Nevada.

 

Linda Jane Coleman, Mayuresh Kelkar and Elizabeth Beaulieu, (2000) “Challenges and Opportunities for Going Global” Proceedings of the 2000 International Conference of the Global Business and Technology Association, Rio de Janeiro, Brazil.

 

Linda Jane Coleman and David Goodof  (2000) “Sports Marketing”, Proceedings of the 2000 Atlantic Marketing Association Conference: Marketing in the Century Ahead, Charleston, S.C.

 

Linda Jane Coleman, Mayuresh Kelkar and David Goodof, (2001) “More About Sports Marketing,” Proceedings of the 2nd Annual Conference of The National Business and Economics Society, San Juan, Puerto Rico.

 

Linda Jane Coleman and Mayuresh Kelkar,( 2001) “Global Expansion Strategies for Obstacles and Success,” Proceedings of the 2nd Annual Conference of the National Business and Economics Society, San Juan, Puerto Rico.

 

Linda Jane Coleman and Michael Wood, “Marketing to the Ever-changing Sporting Goods Consumer,” The 7th Annual Undergraduate Conference on Research, Scholarly, Creative and Public Service Activities. Abstract and Poster presentation. April 2001.

 

Linda Jane Coleman, Ernest F. Cooke and Lillian O. Little, (2001) “The Millennium Generation, The Newest Important Market Segment,” Proceedings of the American Society of Business and Behavioral Sciences, Las Vegas, Nevada.

 

Linda Jane Coleman, Mayuresh Kelkar and Elizabeth Haran (2002) “Marketing in the Sporting Goods Industry,” Proceedings of the 3rd Annual Conference of The National Business and Economics Society, Hawaii.

 

Linda Jane Coleman and Michael Wood, “Marketing Healthcare in Third World Countries,” The 8th Annual Undergraduate Conference on Research, Scholarly, Creative and Public Services Activities. Abstract and Poster presentation. April 2002.

 

Linda Jane Coleman and Juliet Rohrer, ”Global Impact of the Anthrax Scare,” The 8th Annual Undergraduate Conference on Research, Scholarly, Creative and Public Services Activities. Abstract and Poster presentation, Juliet Rohrer, April 2002.

 

Linda Jane Coleman and M. LaSelva (2002) “Mixing Faith and Fortune in the Workplace,” Proceedings of the Hawaii International Conference on Business, Hawaii.

 

Linda Jane Coleman, Mayuresh Kelkar and J. Rohrer (2003) “The Global Impact of the Anthrax Scare,” Proceedings of the National Business and Economics Society 2003 Conference, St. Thomas, U.S. Virgin Islands.

 

Linda Jane Coleman and Michael Wood (2003), “Marketing of Dating Services,” Proceedings of the International Applied Business Research Conference, Acapulco, Mexico.

 

Linda Jane Coleman and Michael Wood (2003), “Marketing in the Fashion Industry,” Proceedings of the International Applied Business Research Conference, Acapulco, Mexico.

 

Linda Jane Coleman and Rosa Randazzo (2005), “Generation Y” Salem State College Undergraduate Research Symposium. Publication in Proceedings, May 2005.

 

Linda Jane Coleman and Britta Pierson (2005), “Doing Business in Germany,” Salem State College Undergraduate Research Symposium. Presentation and Proceedings, May 2005.

 

Linda Jane Coleman and Cheryl Couris (2005), “Doing Business in Great Britain,” Salem State College Undergraduate Research Symposium. Presentation and Proceedings, May 2005

 

Linda Jane Coleman and Meribeth Le Bean (2005), “The European Union,” Salem State College Undergraduate Research Symposium. Presentation and Proceedings, May 2005.

 

Linda Jane Coleman (2005) Text Reviewer, Marketing: Real People, Real Choices, 4/E, Michael R. Solomon, Greg W. Marshall, Elnora Stuart, Prentice Hall Publishing Company

 

Linda Jane Coleman, Marie Hladikova, and Mayuresh Kelkar (2005), “Starbucks: A Household Word” Proceedings of the Northeast Business & Economics Association Conference, Newport, RI. October 2005.

 

Linda Jane Coleman, Marie Hladikova, and Mayuresh Kelkar (2005), “The Ever Expanding Starbucks”: Proceedings of the Atlantic Marketing Association Conference, Salem, MA. October 2005

 

Linda Jane Coleman, Session Discussant, Atlantic Marketing Association 2005

 

Linda Jane Coleman, Paper Presenter, Atlantic Marketing Association 2005

 

Linda Jane Coleman, Nancy C. Dennis (2006), “Collaborative Just in Time Research Instruction for Undergraduate Students at Salem State College”: Poster and Proceedings for ACRL/NEC 2006 Annual Conference: Leveraging Our Strengths: Alliances, Interdependencies and Developing Services Conference, Amherst, MA, April 2006

 

Linda Jane Coleman, Marie Hladikova, (2006), “Baby Boomers: The New Seniors”: Proceedings of the Academy of World Business, Marketing and Management Development  Conference, Paris, France, July 2006

 

Linda Jane Coleman, Mayuresh Kelkar, Marie Hladikova, (2006), "Starbucks in China": Proceedings of the Academy of World Business, Marketing and Management Development Conference, Paris, France, July 2006

 

Linda Jane Coleman, Nisreen Bahnan, (2006), “Definitions, Measurements and Evaluations of Perceived Services Quality”: Conference for International Society of Business Disciplines (ISOBD), November 2006

 

Linda Jane Coleman, Nisreen Bahnan, Mayuresh Kelkar (2007), “Evaluating Quality of Service”: Proceedings of the 14th Annual Meeting of the American Society of Business and Behavioral Sciences Conference, Las Vegas, Nevada, February 2007

 

Linda Jane Coleman, Nisreen Bahnan, Mayuresh Kelkar (2007), “A Review of Service Quality”: Proceedings of the 14th Annual Meeting of the American Society of Business and Behavioral Sciences Conference, Las Vegas, Nevada, February 2007

 

Linda Jane Coleman, Marie Hladikora, Maria Savelyeva (2007), “Baby Boomers in the Workplace and Marketplace: Perspectives and Marketing Strategies”: Proceedings of the 14th Annual Meeting of the American Society of Business and Behavioral Sciences Conference, Las Vegas, Nevada, February 2007

 

Linda Jane Coleman, Ernest F. Cooke (2007), “Marketing Implications of Religion in the Workforce": Proceedings of the 2007 Marketing Theory and Practice Association Conference, Panama City, Florida, March 2007