Art 314 Electronic Publication Design Sec 01
Associate Professor Mark Malloy
1.978.542.6859 e-mail

Course Policy

Course Description
An exploration of publication design through computer application. A study of the creative approaches to the design of brochures, newsletters, annual reports, and pamphlets. Combines the elements of design and production into a single process. Prerequisite: ART 303

Course Overview
Students in this class will go through the process for making professional publications. Beginning with design concept and finishing with production through the use of current computer applications and other technology. We will study the creative process that goes into this specific realm of graphic design while we create a variety of printed materials.

Projects/Content
Design Principles Project/ Placed Images and text Presentation
Duplicate Magazines/ Master Pages, Style sheets, Typefaces Point size + leading, Colors, File Submission
New Magazine/ Master Pages, Style sheets, Typefaces Point size + leading, Design Decisions, Colors, File Submission
Annual Report/Master Pages Style sheets Library Typefaces Point size & leading, Colors, Tables, Sections, Presentation, File Submission
Final Project (Usually a Product Catalog)/Master Pages, Style sheets, Library, Book, Colors, Typefaces size & leading, File Submission

Evaluation
Grading is based on results from all assignments given coupled with results from quizzes*(together representing 60% of your grade), a final project (representing 20%), and participation and performance in critiques representing 20% of the course grade.
*There are a couple of quizzes on important terms, etc.
See also the attendance policy and special section on critiques in this document. Late work is reduced by a letter grade for each day that it is late.The professor reserves the right to determine the course work and to alter content at his discretion.

All work is due on the final day of class.* No extensions.

Evaluation Scale:
Failure (not publishable) Poor (not publishable, too many major changes) Satisfactory (publishable with some important changes) Good (publishable with few minor changes) Excellent (file is ready to go to press)

About Critiques
Critiques are crucial to the development of one’s skills and techniques. During a critique, you must be prepared to discuss both your work as well as that of your classmates in an intelligent and studious manner. The process is essential to developing a sense of how your work is seen by others (i.e., outside your own head). It is a tremendous source of information on how to refine one’s work. Critiques also supply the professor with evidence of a student’s familiarity with the topics covered in the class. Your attention to what is said and participation in constructive criticism of others work, as well as the presentation of your own work combine to function as a required component of this course and represents 20% of your grade in this course.

Goals and Objectives
Course Goal
Students will be able to learn and work as a “knowledgeable practitioner” in the discipline.
Course Objectives
Students will be able to: • design electronic publications • present electronic publications • demonstrate the ability to explain the process of designing electronic publications • demonstrate the ability to critique the electronic publications of others

Texts
Required:
Adobe InDesign CS5 Classroom in a Book
By Adobe Creative Team
Published by Adobe Press
Published: May 11, 2010 Copyright 2010 Edition: 1st
Book ISBN-10: 0-321-70179-8 ISBN-13: 978-0-321-70179-4

Real World Adobe InDesign CS5
By Olav Martin Kvern, David Blatner, Bob Bringhurst
Published Aug 16, 2010 by Peachpit Press Copyright 2011 Edition: 1st Book ISBN-10: 0-321-71305-2 ISBN-13: 978-0-321-71305-6

Recommended References:
A History of Graphic Design, by Philip Meggs, 3rd Edition Published by Wiley, NY---Typographic Design: Form and Communication, By Rob Carter, Wiley, NY---Communication Arts and Print magazines (some back issues are available in the lab) Magazines

Materials
Spiral Sketchbook (with white drawing paper) Be sure that it is a spiral sketchbook as it needs to lay flat: 9”x12” (you will submit this book with work to be reviewed as well as for final grading)
Super All-Black Mounting Board (not foam)
(available at dick blick click here)
Spray Mount
Glue Stick
Black Pen & Red Pen (both sharpies and ball point)
Pencil & Eraser
Digital Storage*

*All files are due on CD or DVD at the end of the semester.

Possible Materials Resources

Dick Blick
http://www.dickblick.com/
Art Supplies Wholesale Beverly, MA
http://www.allartsupplies.com

NASAD Agreement
In art studio courses, where all or most of the work must be accomplished in the College art studio facilities, three hours per week of reserved studio time and space per credit hour is reserved.

Attendance/Lateness Policy
Absences from more than two (2) classes during a semester results in a lowered final grade for the course. For each unexcused absence over two, your semester grade may be lowered one notch (from an “A” to an “A-,” etc.). Four (4) absences result in a failing grade. You will need a note from your doctor for any absences beyond the two allowed. It is the student’s responsibility to contact the instructor for any missed assignments and to schedule makeup work if applicable.
• Two (2) late arrivals is considered one (1) unexcused absence.
• When a class period has been classified by the professor as an in-class work period your attendance is still required.
• Early departure from class is only allowed upon the permission of the professor.
• “Unprepared for class” is excused a the first occurance. The second and all subsequent incidents are considered an absence.
• Allowing your cellphone to ring/buzz during class is rude. When this happens the student responsible is marked absent. Please turn off your cellphone before entering the classroom.

In the event of a college declared critical emergency, Salem State College reserves the right to alter this course plan. Students should refer to www.salemstate.edu for further information and updates. The course attendance policy stays in effect until there is a college declared critical emergency.
In the event of an emergency, please refer to the alternative educational plans for this course located on this website. Students should review the plans and gather all required materials before an emergency is declared.

Exhibitions
Student work may be selected for exhibition purposes. Work will be borrowed by the faculty and returned at a later date.

Students with Disabilities
Salem State College is committed to providing equal access to the educational experience for all students in compliance with Section 504 of The Rehabilitation Act and The Americans with Disabilities Act and to providing all reasonable academic accommodations, aids and adjustment. Any student who has a documented disability requiring an accommodation, aid or adjustment should speak with the instructor immediately. Students with disabilities who have not previously done so should provide documentation to and schedule an appointment with the Office for Students with Disabilities and obtain appropriate services.

Bibliography
available upon request