Package Design Part 1

Package Design: EFALEX box and label

Use Existing Template to Create 2 new Package Designs

Often package design is complicated by the constraints of having to use existing package templates–where there is a great deal of information to fit on small packages and labels.

Re-design the packaging for the supplied box and label.

Your assignment is a very common one for a designer: you are asked to create a design that is "fresh and new", however the design must fit on the same die-cutting template and must have the same content of images and text.

Everything that is there on the original file should be on your design. Use the same general typographical hierarchy. You may change fonts within the text, however you must still retain the identity and branding of the product. Therefore logos and typefaces within logos should remain the same. The color palette is part of the brand/product recognition, so changes should take into account that the colors now used have been successful and are clearly associated with the product. The icon/illustration may be replaced, modified or augmented, but keep in mind that this icon/illustration that can serve more than one product (it may not be removed outright). The "face" of the box is what will be visable on a store shelf (these were in CVS).

This product, along with others in the brand were alternative medicine. Research what these products involve, who their target market is and typical package/brand design approaches. A walk up the aisles of a whole foods would probably serve you well.

10.04.10: Be prepared to present your 2 initial ideas on screen. Your presentation should include an explanantion of why the changes that you have made are successfully solving the problem presented.

10.06.10: Have 2 boxes printed and assembled into 3-D comps.

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