Final Assignment:
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They love your designs and now they want more
...and you are the Art Director!

When a company has developed an identity program, designs that are created beyond letterhead,etc. should be created so as to reinforce the concept behind the identity. All together, these pieces form "the brand". The look and feel of the website, the attitude of an animated piece, the atmosphere of a trade show booth must reflect the concept that was born in the creation of the initial identity.

Click on this link to see an example of just this process:
Windmill Design's work for "Salon Only Sales"

An art director must be aware of all the details: colors, typefaces, images, use of space, (yes, even language!) and above all the mission of the company.

Choose four from the six pieces below and complete designs to present to the class:

  1. Web Site Design (non functioning--OK to make in Illustrator or Photoshop) this should at least include a home page and one page within the site.

  2. Animation (use the "fast" animation below as an example...think web intro/banner ad that could have implications for the web, TV, Mobile, etc.)...What is expected of this assignment can be done using the built-in tutorials in the Flash software.


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  3. Environmental Design:Examples: Concept for Trade Show booth/ Store Interior (point of purchase designs, in-store signs,etc)

  4. A series of three (3) Ads based on one concept...illustrate where the ads would run (magazine, billboard, bus stop). Be sure that the concepts have a theme that carefully and creatively promote the branding message of your company.

  5. Package Design: this can range from boxes, to bags, labels, etc.

  6. Promotional Design: alternative ways of promotion that use the method of promotion as much as the visual material.

    example: the art institute of chicago's red cube project: link HERE

    Grading on this final assignment will consider your method for presenting these concepts as well as the success of the design in maintaining the brand. Every student will be expected to explain the concepts behind the work.

Final due: 12.08.10 presented formally to the class via PDF or printed material.
Your presentation should be to advocate for the strengths of the material that you have produced.

Please provide all final files on disk at last class

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