Initial Presentation:
3 Identity Design Concepts

Based on the company that we determine together, make a presentation to discuss each of the three concepts/directions you will take.

This presenation should be created as a PDF that you will submit to me after completing your presenation
Begin by answering the following questions regarding the company that you are describing.
•What do they do?(refer to information you have researched)
•Who is their audience/market?
•Who is their competition?
•How do competing or related companies represent themselves? (provide examples)
•As you see it what kinds of colors, typefaces, shapes, illustration styles could be included in designs for this company?
 
You will present each of these identities using the in-class projector. These should combine text explaining the concepts and source images for each concept--as seen in the "Anatomy of Design" book.
Show the websites/print material, etc. of the target company as well as those of competitors. (static screen-shots should be used for websites)
Provide a description of how each concept/direction solves the design needs of the company. Provide any additional sketches needed.
Keep in mind that the manner in which you work is presented will be reflected in your grade.